Brands Use Twitter to Boost Awareness Rather Than Sales

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Length of time brands used Twitter for marketing purposes worldwide as of July 2022
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Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022
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Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023
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X brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025
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Uses of social media marketing at for-profit companies in the United States as of February 2023
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Leading social media marketing goals according to marketers in the United States as of April 2021

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