iPad Owners Pay More than Twice as Much for Apps as iPhone Users
According to data from Flurry Analytics, iPad owners have to fork out twice as much for apps as iPhone users. Android apps cost considerably less than both of those iOS devices. The average price for an iPad app in 2013 was 50 cents and an iPhone app was 19 cents. Android apps came in at just six cents.
Paid app price distribution in the Apple App Store as of October 2026
App subscription average prices worldwide as of January 2024, by category
Distribution of in-app purchase prices on iOS apps on the Apple App Store in the United States from 2018 to 2021
Average monthly consumer spend in the Apple App Store for users in the United States from 1st quarter 2021 to 3rd quarter 2021, by app publisher (in U.S. dollars)
Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars)
Paid app price distribution in the Google Play Store as of October 2026
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