E-Commerce

Allure of Amazon

Most U.S. adults are likely to buy a low-cost item from Amazon rather than go to the store, according to data compiled by CivicScience. 29 percent of adults ages 18 to 34 are “very likely” to order an item $5 or less from Amazon, whereas 51 percent of people 55 and over are “not at all likely.”

The stock for e-commerce giant had its best day on December 26, gaining more than 4 percent, after Amazon saw a record holiday shopping season this year. Compared to 2018, 60 percent more consumers sent items to an Amazon pick-up point, instead of their businesses or homes.

“This holiday season, the number of items that were delivered with Prime Free One-Day and Prime Free Same-Day Delivery nearly quadrupled compared to the same time period last holiday season, making this Amazon’s fastest holiday yet,” the company in a statement, according to CNBC, the day after Christmas.

Description

This chart shows how likely U.S. adults are by age to order a low cost item from Amazon Prime vs. buying in-store.

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Likelihood of internet users in the United States ordering an individual low-cost item using Amazon Prime vs. buying in-store as of October 2019, by age group
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Reasons online shoppers purchased on Amazon in the U.S. in March 2024, by age
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Share of people who shopped at Amazon in the United States in 2022, by age
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Popular product categories among Amazon Prime Day shoppers in 2022, by age group
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Reasons Baby Boomers shoppers purchase on Amazon in the United States in 2022
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Do you think you might make an unplanned purchase during Amazon Prime Day?

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