Marketers Have Yet To Embrace Twitter Advertising

It's been a little more than four months since Twitter made its long-awaited stock market debut and it seems like not much is left of the hype that surrounded the company's IPO in November 2013. Even though Twitter's stock is still trading at almost twice its IPO price of $26, the trend is clearly negative since the stock hit an alltime high of $73 in late December.

Not only are investors worried by the apparent deceleration of Twitter's growth, but also by doubts regarding Twitter's ability to monetize its existing user base. A recent report published by Social Media analytics firm Socialbakers will probably do little to disperse these doubts. According to the report, marketers show little interest in advertising on Twitter. While 92% of the 500+ marketings professionals surveyed, state that their company advertises on Facebook, only 23% utilize Twitter's ad platform.