Instagram

The Highest Earners On Instagram

If you want to be among the top-10 wealthiest Instagram influencers, you generally have to be either a soccer player or a member of the Kardashian/Jenner family. An analysis by Buzz Bingo recently ranked celebrities by their annual average earnings from Instagram, finding that Selena Gomez was the only exception to the above. Cristiano Ronaldo's 187 million followers give him an enormous reach and companies pay up to $1 million for a single post on his account.

The analysis found that Ronaldo pockets an estimated $47.8 million from paid Instagram posts each year, more money than he makes playing soccer at Juventus. On average, he receives $975,000 per post. Lionel Messi comes a distant second in Instagram monetization, bringing in $23.3 million each year. Kendall Jenner rounds off the top-three with annual earnings of $15.9 million.

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This chart shows celebrities ranked by their annual average income from Instagram (million U.S. dollars).

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Leading athletes on Instagram worldwide as of September 2022, by followers (in millions)
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Instagram accounts with the most followers worldwide as of June 2025 (in millions)
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Most popular posts on Instagram as of December 2025, by number of likes (in millions)
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Football players with the most engagement on Instagram between January and February 2023 (in million actions)
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Ranking of athletes with the highest number of followers on Instagram worldwide in September 2026
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Ranking of the most influential sports Instagram accounts in the world in September 2022, by number of followers

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