Cristiano Ronaldo

Cristiano Ronaldo Makes More From Instagram Than Soccer

After Cristiano Ronaldo made the switch from Real Madrid to Juventus, his annual salary was in the region of $34 million, according to Goal.com. As lucrative as that salary is, the five time FIFA Ballon d'or/Best FIFA Men's Player winner actually earns far more money from paid Instagram posts. That's according to a Hopper HQ study on Buzz Bingo which was published by Business Insider.

It found that Ronaldo has earned $47.8 million from paid Instagram posts over the past year and that he is the platform's highest earner. Due to his incredible reach on Instagram, some companies willing to fork over nearly $1 million for a slice of the action and the Portuguese player reportedly pockets an average of $975,000 for each paid post on his account.

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This chart shows Cristiano Ronaldo's annual Instagram earnings and salary at Juventus in 2019.

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Highest-earning soccer players worldwide as of May 2026 (in million U.S. dollars)
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Football players with the most engagement on Instagram between January and February 2023 (in million actions)
Highest-earning players in the Saudi Pro League in 2023, by annual salary (in million GBP)
Top 10 most popular Juventus players on Instagram in February 2020
Annual salary of the highest-paid football players in Euro 2024 in Europe (in millions of euros)
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Leading athletes on Instagram worldwide as of September 2022, by followers (in millions)

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