Online Grocery Shopping

Online Still Hasn't Conquered Physical Grocery Stores

Americans have become well-used to ordering products online and that has had serious repercussions for traditional bricks-and-mortar retailers, whether it's the local bookshop or the mall that is shuttering increasing numbers of businesses. One physical sector is proving relatively immune to the online shopping juggernaut, however, and that's the grocery trade.

Countless supermarkets and several e-commerce giants have rolled out online grocery delivery services but a new survey has found that Americans still prefer shopping for food the traditional way. It was conducted by Gallup who found that 46 percent of the U.S. public shop for groceries in person at least once a week while 37 percent do so more than once per week. The public has very little appetite for online grocery pickup and delivery services though with 88 percent of those polled saying they have never availed of them.

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This chart shows the share of Americans and their families who do the following.

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Grocery shopping behavior in the United States in 2021, by fulfillment method
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Groceries shopping choice between in-store and online in the United States in 2024
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Grocery shopping habits among online consumers in the United States as of October 2021, by category
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Share of shoppers that visited grocery stores online and in-store in the United States during the coronavirus (COVID-19) pandemic from March 2020 to April 2021
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Share of households who have purchased groceries online in the United States as of July 2017, by urbanity
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Main obstacles to online grocery shopping in the United States in 2021

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