Amazon: Not That Big After All?

Following a rare public disclosure of key operating metrics by Amazon CEO Jeff Bezos earlier this year, market researcher eMarketer revised its estimates of Amazon’s market share in the U.S. e-commerce landscape downwards.

Having originally estimated that the e-commerce behemoth will account for 47 percent of online retail sales in the U.S. this year, eMarketer is now putting Amazon’s share of the market at 37.7 percent.

In light of the growing antitrust scrutiny that Amazon is facing in the United States and internationally, the company probably won’t argue with the revised figures, as any data disputing Amazon’s role as an overly dominant player will ultimately help the company’s case in an eventual probe.