iPhone Users

For iPhone Users, Photo & Video Apps Are the Most Popular

iPhone users spend a lot of time toggling between apps. A study by Shared2you found that iPhone users used photo and video, social networking, music, and game apps more than any other app category, including news apps.

A typical U.S. adults spends over three hours a day on their phone, the most of any other type of digital media. How people spend that time and how to get people to spend more time on apps is of great importance to developers and business owners, which is why Facebook announced earlier this month that it would be paying people to study their app usage and habits.

Description

This chart shows the market reach of the most popular Apple iOS app categories in the United States

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Leading app categories in the Apple App Store worldwide in 2021, by consumer spending (in billion U.S. dollars)
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Leading app categories in the Apple App Store worldwide in 2021, by downloads (in billions)
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Most used mobile app categories in the United States as of December 2022, by operative system
Most popular Apple App Store categories as of 2nd quarter 2024, by share of available apps
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Most used mobile apps in the United States as of December 2022, by category
Leading iPhone apps categories in the Apple App Store worldwide in June 2024, by downloads (in millions)

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