Small Business Marketing

Top 2019 Small Business Marketing Tactics in the U.S.

About half of the small business owners surveyed said they planned on using social media as part of their marketing strategy this year, according to a recent study Keap. Out of those using social media, about three in ten said they planned on increasing their social media budgets this year.

Surprisingly about a third of small businesses said that social media, digital advertising, email marketing, SEO, content marketing, and print ads/direct mail were not part of their marketing strategy. About 60 percent said that small and medium sized enterprises do not have dedicated marketing staff, with a majority of SMEs spending roughly two hours per week on marketing.

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This chart shows the share of marketing tactics small business owners plan to use in 2019.

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Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023
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Planned changes in the use of selected marketing and media channels according to small businesses in the United States as of February 2020
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Leading media and tactics planned to be used by SMBs for marketing purposes over the next year in the United States as of November 2022
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Most popular marketing tactics small and medium-sized businesses (SMBs) use to grow their customer base during the holiday season in the United States as of September 2023
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Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022
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Most popular content marketing tactics used by SMBs worldwide in 2021

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