Internet Usage

Where People Are Using The Internet Without Realizing It

In some countries, particularly in the developing world, there appears to be some confusion about what exactly the internet is. The Pew Research Center conducted a survey in the U.S. and 11 developing countries, finding that sizeable shares of people report owning a smartphone but also say they don't use the internet. Of course, it is possible to use a smartphone without using the internet, though the experience is probably rather unfulfilling.

The lack of awareness about the internet really became apparent when people were asked about popular apps. In South Africa for example, 10 percent of respondents said that they don't use the internet but still use WhatsApp. Likewise, 6 percent say they don't use the internet but still use Facebook. In the Philippines, 12 percent said they don't use the internet but still use Facebook while 1 percent use WhatsApp despite saying they never go online.

Description

This chart shows the share who say they don't use the internet but report using Facebook & WhatsApp.

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Number of individuals not using the internet worldwide as of April 2026, by region (in millions)
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Do you use the internet on your phone?
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Percentage of individuals using the internet worldwide as of 2025, by region
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Share of people who use smartphones to access the internet in Japan as of August 2025, by age group
Number of people who do not use the internet in Africa as of January 2024, by region (in millions)
Share of internet users in the total population worldwide from April 2016 to April 2026

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