SVOD Competition

1 Out of 5 Parents Might Cancel Netflix for Disney+

About a fifth of parents said they might cancel Netflix for Disney+, according to Streaming Observer. On the other hand, about two-thirds of non-parents had no plans to cancel Netflix for Disney+, proving that the lions share of the company’s subscribers are sticking with Netflix even though Disney pulled all its original content from the site earlier this month.

Netflix is changing its approach to subscriber growth and content creation as the company, and SVoD services broadly, gains greater popularity across the world. Earlier this year Netflix increased the prices on all of its payment options in the United States, which comes as the company’s U.S. subscribers flatline and international growth accelerates. Among changing user demographics, Netflix’s free cash flow deficit is expected to peak this year at $3.5 billion. Netflix is increasingly putting money behind creating proprietary content.

Description

This chart shows the percent that think Disney+ will influence their use of Netflix by parental status.

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Share of adults who would cancel their Netflix subscription if 'The Office', 'Friends', all Marvel superhero movies and all Disney shows/movies were removed in the United States as of May 2019
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Share of subscribers who would unsubscribe from selected video streaming services due to increased prices and regulations in the United States as of 2024
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Reactions of Disney Plus and Netflix non-subscribers to new ad-supported tiers in the United States as of November 2022
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Reactions of Disney Plus and Netflix subscribers to new ad-supported tiers in the United States as of November 2022
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Which streaming services will you unsubscribe from when Disney+ is launched?
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Share of Gen Z consumers using Netflix and Disney+ weekly or more often in North America from April 2021 to April 2023

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