Menu
✕

Freemium is the No.1 Pricing Strategy in Most App Categories

Mobile app monetization

For any app developer trying to earn money with its own apps, the pricing strategy is one of the key decisions to make. According to data published by Distimo, the best bet for developers is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps.

Description

This chart breaks down the revenue of each of the App Store's 10 primary categories, between freemium apps with in-app purchases, paid apps and paid apps with in-app purchases.

Download Chart
Leading monetization method of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category
Leading monetization method of highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category
Annual spending in top subscription apps in the United States from 2016 to 2021, by platform (in million U.S. dollars)
Most popular Apple App Store categories as of 2nd quarter 2024, by share of available apps
Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024
Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023

Related Infographics

AI & Mental Health

AI & Mental Health

AI & Mental Health

Gaming Subscriptions

Social Media

Social Media

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Your contact to the Infographics Newsroom
Data Journalist
felix.richter@statista.com +49 (40) 284 841 557

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information