4 Positive Effects of AI Use in Email Marketing

Among the many benefits AI can provide, marketers agree that artificial intelligence can act as a game-changing influence for improving revenue in email campaigns. About four in ten marketers in a recent Return Path and TRG survey said that artificial intelligence helped improve their company’s revenue in their email marketing.

Broadly, digital marketing is poised to generate great gains from incorporating artificial intelligence within digital strategy. Other common applications of artificial intelligence in digital marketing agencies, particularly in Europe, include improving audience targeting and streamlining media buys.