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Age Matters in Online Video Consumption

Online video usage in the United States

The online video viewing habits of millennials in the United States are significantly different from those of older viewers. According to a November 2013 survey conducted by YuMe and IPG Media Lab, Americans aged 18 to 34 are more likely to watch online video in all but one category. The only content category for which millennials trail older users is online news.

Description

This chart illustrates that online video consumption greatly varies across different age groups. Younger adults are much more likely to consume online video content then older ones.

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Impact of non-premium online video content on regular TV viewing time in the United States as of December 2024, by age group
Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group
Share of internet users worldwide who watched online videos as of 4th quarter 2025, by age and gender
Devices used to watch online video content weekly among viewers in the United States as of June 2025, by age group
Share of time spent watching online video in the United States as of December 2024, by age group
Frequency of watching online video among adults in the United States as of June 2025, by age group

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