Stan Lee

Stan Lee's Billion-Dollar Legacy

Stan Lee, the legendary comic book writer and former editor-in-chief of Marvel Comics, has passed away. Born in 1922, Lee was involved in the creation of some of the most iconic comic characters in the world, including Spider-Man, the X-Men, Iron Man and Hulk. Lee eventually became the figurehead of Marvel, known and beloved by comic book fans around the world.

“Stan Lee was as extraordinary as the characters he created. A super hero in his own right to Marvel fans around the world, Stan had the power to inspire, to entertain, and to connect,” Bob Iger, CEO of the Walt Disney Company said in a statement on Monday. Disney had acquired Marvel Entertainment for $4.24 billion in 2009 – a price largely based on the value of characters conceived by Lee decades earlier.

Despite the decade-spanning popularity of Marvel Comics, it wasn’t until the 21st century that Lee’s work really became a money-making machine. The success of the first live-action Spider-Man movie in 2002 kicked off a comic book movie craze, creating billions of dollars in box office revenue across the globe. The following chart ranks characters/franchises (co-)created by Stan Lee in terms of their success at the box office.

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This chart ranks characters/franchises (co-)created by Stan Lee in terms of their success at the box office.

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Favorite characters created by Stan Lee according to adults in the United States as of November 2018
Average gross box office revenue of superhero movies worldwide from 2000 to 2024
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Worldwide box office revenue of Marvel Comics movies from 2008 to 2025 (in million U.S. dollars)
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Combined annual box office revenue of superhero movies in the United States and Canada from 1978 to 2025 (in million U.S. dollars)
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Highest-grossing movie franchises and series in the United States and Canada as of January 2025 (in billion U.S. dollars)
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List of the biggest box office successes worldwide as of November 3, 2022 (in billions of U.S. dollars)

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