Can New Models Revive Apple's iPad Growth?

Apple is expected to release at least two new iPad models later today. A re-designed 10-inch iPad and, if the rumours are correct, an iPad mini with Retina display. The latter is something that both the company's critics and fans have demanded from the moment that Apple introduced the original iPad mini last year. The consensus was that, while it is a good device, it wouldn't become a great device without a high-resolution screen.

Given the recent slowdown of iPad sales, Apple will surely hope to strike a nerve with consumers with this year's iPad models. In the past few quarters, the company's share of the tablet market has gradually declined as its competitors, Samsung and Google in particular, have finally figured out how to build tablets that can compete with Apple's devices.

Description

Apple's iPad has been a blockbuster success from the start. Most recently however, Apple's tablet sales have started to decelerate in a way that must be worrying to the company's leadership team. Will today's new models re-energize iPad sales?

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Revenue of Apple from iPad sales worldwide from fiscal 3rd quarter 2010 to 3rd quarter 2026 (in million U.S. dollars)
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Unit sales of the Apple iPad from 2011 to 2025 (in millions)
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Share of Apple's iPad in tablet sales volume and revenue worldwide in 3rd quarter 2024 and 3rd quarter 2025
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Apple iPad tablet unit shipments worldwide from 1st quarter 2012 to 4th quarter 2025 (in million units)
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Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025
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Tablet shipments worldwide from 1st quarter 2014 to 4th quarter 2025, by vendor (in millions)

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