Windows Phone is Doing Quite Well in Europe

As opposed to BlackBerry, which appears to have given up on the consumer smartphone market, Microsoft seems willing to stick it out with Windows Phone. And, according to Kantar Worldpanel's most recent smartphone sales data, there might still be hope for the mobile version of the world's most popular operating system.

Between June and August, Windows Phone devices accounted for almost ten percent of smartphone sales in the five largest EU markets, up from just five percent a year earlier. In Germany, one of the most important European markets, Windows Phone even challenged iOS for the position behind the undisputed market leader Android.

In the United States and especially in Asia, the situation still looks grim for Windows Phone though. Microsoft's market share in the U.S. increased only marginally from 2.6 to 3.0 percent since last year, and in China it even decreased by 2.6 percent points.

Description

Windows Phone isn't quite dead yet. Devices equipped with Microsoft's smartphone operating system accounted for almost ten percent of smartphone sales in the five largest European markets between June and August.

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Market share of Windows Phone in Italy from 2012 to 2025
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Market share of Windows Phone in the United Kingdom (UK) from 2009 to 2025
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Market share of leading mobile operating systems in Europe from 2010 to 2025
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Market share held by the leading mobile operating systems in Sweden as of September 2026
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Market share held by smartphone operating systems in France from 2024 to 2025, by month
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Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2024

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