Political Advertisment

Those Partisan Agencies Spent the Most on Google Ads

In an effort to increase transparency, Google disclosed American political groups' expenses in advertising on its platform in the current election cycle. As our chart shows, organizations affiliated with both parties spend huge amounts of money to advertise their policies. Within the top 10 one can find six organizations with a direct link or a leaning to the Republican party and 4 with links to the Democratic party. Trump’s Make America Great Again Committee spent the most money on political advertising on Google and also bought the biggest amount of single ads.

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The chart shows spendings and amount of advertisment on Google Ads Services.

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Largest political advertisers on Google in the United States as of October 2024, by ad spend (in million U.S. dollars)
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U.S. states with the largest political advertising spending on Google as of October 2024 (in million U.S. dollars)
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Leading political advertisers on Facebook in the United States as of October 2020, by advertising spending (in million U.S. dollars)
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Political digital advertising spending in the United States between January 1 and August 1, 2022, by type (in million U.S. dollars)
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Advertising expenditure on Google Ads by the Bharatiya Janta Party in India as of February 2024, by state (in million Indian rupees)
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Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format (in million Indian rupees)

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