Independence Day

Inflation Fuels Spending on Independence Day Cookouts

As this chart using data from the National Retail Federation shows, Fourth of July spending on food is expected to have risen to a record $9.5 billion this year. Based on its annual survey of U.S. consumers, having a cookout is the most popular way of celebrating Independence Day, with 65 percent saying they will host or participate in one (or a BBQ or picnic).

In 2014, total spending was estimated at just $6.3 billion, and this year's 23 percent year-over-year increase is the largest on record - even larger than that observed in the first pandemic recovery year. While inflation is cooling, higher prices are clearly fueling spending this year. With 87 percent of respondents saying they were going to celebrate this year, an average of $93.34 is forecast to be spent per person on food, up from $84.12 last year.

Description

This chart shows estimated spending in the United States on Independence Day food items from 2014 to 2023.

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Total planned Fourth of July food expenditure in the United States in 2023 (in billion U.S. dollars)
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Fourth of July: planned food expenditure on average in the United States from 2017 to 2024 (in U.S. dollars)
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Expected spending per-person on Independence Day food items in the United States from 2020 to 2026 (in billion U.S. dollars)
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Planned Fourth of July food expenditure in the United States in 2023 (in U.S. dollars), by spending bracket
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Average cost of 4th of July cookout for ten people in the United States from 2019 to 2022 (in U.S. dollars)
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Expected spending on Independence Day food items in the United States from 2020 to 2026 (in billion U.S. dollars)

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