Strategies people use to be less visible online

On a lot of websites, using free email or other services comes at another price: long before the revelations of Edward Snowden about the NSA, Google, Facebook & Co. have been tracking and storing user data.

A study by the Pew Research Center has inquired about the strategies people use to decrease their visibility online. As can be seen in the chart below, 64% of adult internet users cleared their cookies and browser history to mask their online identity.

14% of users take more drastic measures and encypt their communications or use services that allow for anonymous browsing.