63% of the World's Top Brands Have Multiple Twitter Accounts

Description

This chart illustrates how brands are increasingly adopting Twitter to get their message across.

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Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022
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Length of time brands used Twitter for marketing purposes worldwide as of July 2022
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Share of online stores using Twitter, by country (in %)
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Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024
Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical
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Share of Twitter users who follow accounts in Japan as of December 2022, by type of account

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