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Facebook's Revenue Drops Despite Growing User Numbers

Despite the trending hashtag #deletefacebook and a growing distrust in Facebook, the world’s biggest social network managed to grow even bigger in terms of active users. But even though user numbers are growing Zuckerberg’s company did fail to convert this into a growth of revenue.

As this graphic shows, the average revenue generated through every single user has been in decline since last quarter, resulting in a slight loss of total revenue for the company. With the effects of the bad publicity on the company’s key business figures not fully visible yet, the next quarter’s report might show some even more serious damage on Facebook’s performance.

Description

This graph shows the worldwide average revenue per user in comparison to facebook's daily active users

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Facebook average revenue per user (ARPU) as of 4th quarter 2023, by region (in U.S. dollars)
Annual advertising revenue of Meta Platforms worldwide from 2009 to 2025 (in million U.S. dollars)
Average revenue per user (ARPU) of Meta Platforms from 2011 to 2025 (in U.S. dollars)
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Average revenue per user (ARPU) of social media apps worldwide as of 2022 (in U.S. dollars)
Number of active advertisers on Facebook from 1st quarter 2016 to 3rd quarter 2020 (in millions)
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Amount of advertising revenue of the social network Facebook worldwide from 2009 to 2022 (in millions of U.S. dollars)

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