Valentine's Day
Valentine's Day 2018 - The Cost Of Love
Love it or loathe it, Valentine's Day is an important date for the U.S. economy. According to the National Retail Federation (NRF), the average American will spend $143.56 on gifts this year, with total planned nationwide spending $19.6 billion. 55 percent of people are going to celebrate with jewelry ($4.7 billion), an evening out ($3.7 billion) and flowers ($2.0 billion) the top spending categories.
How much money are you probably going to spend on Valentine's Day gifts?
Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars)
Valentine's Day total expected spending on selected gifts in the United States in 2026, by category (in billion U.S. dollars)
Average Valentine's Day expenditures among consumers in the United States in 2020, by relationship length (in U.S. dollars)
Average expected spend per capita on Valentine's Day in the United States from 2009 to 2026 (in U.S. dollars)
Average amount consumers planned to spend on flowers as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)
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