Ad Spend
Digital (Finally) Killed the TV Star
In 2017, worldwide digital ad spend finally beat TV. Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by research agency Magna Global. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.
Description
This chart shows the worldwide digital and TV ad spending (in billion U.S. dollars)
Global television advertising revenue from 2014 to 2025(in billion U.S. dollars)
Global spending on digital advertising from 2012 to 2018 (in billions of U.S. dollars)
Internet advertising spending worldwide from 2007 to 2024, by format (in million U.S. dollars)
Internet advertising spending worldwide from 2000 to 2024, by region (in million U.S. dollars)
Digital display advertising spending worldwide from 2025 to 2028 (in billion U.S. dollars)
Digital advertising expenditure worldwide from 2025 to 2028 (in billion U.S. dollars)
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