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Who's Watching Flix on the Net?

Three predominantly English speaking countries make it in to the top five ranking of countries that have the biggest share of Netflix users. According to figures provided by data platform Alexa, Netflix's home country, the United States, provides the biggest share of visitors to Netflix.com. This doesn't necessarily mean that all those visitors actually also log in to use Netflix, but it is a clear indicator from where most users come. Also, the data provided does not include users who watch Netflix via the app.

Description

This chart shows top five countries worldwide with the highest share of visitors on Netflix.com in November 2017

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World ranking of countries based on the total number of Netflix subscribers in 2024 (in millions)
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Share of subscribers to selected popular streaming services worldwide as of September 2021, by selected country
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Share of subscribing Netflix households in selected countries worldwide as of 2022
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Ranking of countries in Western Europe with the highest Nextflix penetration rate in 2020
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Number of Netflix viewers in selected countries in Latin America in 2019 (in millions)
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Share of internet users watching content via streaming services each month worldwide as of 2nd quarter 2025, by country

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