Zynga's Revenue Growth Is Dying Off

Zynga, the social gaming company best-known for Facebook games such as FarmVille and Mafia Wars, announced a significant cost-cutting program yesterday. The company that went public in December 2011, plans to reduce its 2,900-person staff by 18 percent until August. Cutting the 520 jobs will save Zynga about $80 million a year, the company said in its official statement on Monday.

Zynga has seen its user base decline from 311 million monthly active users in last year's third quarter to just 253 million MAUs in early 2013, mainly due to the ongoing shift towards mobile web usage. As a consequence, Zynga's revenue growth has come to a halt, leaving the company no choice but to reduce costs substantially. Zynga will shut down its offices in New York, Dallas and Los Angeles entirely to streamline the company for the transition to mobile and multiplatform gaming.

Description

This chart illustrates the deceleration of Zynga's revenue growth.

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Annual revenue generated by Zynga from 2008 to 2021 (in million U.S. dollars)
Revenue generated by Zynga from 4th quarter 2012 to 1st quarter 2022 (in million U.S. dollars)
Annual net income generated by Zynga from 2008 to 2021 (in million U.S. dollars)
Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022 (in millions)
Net income generated by Zynga from 4th quarter 2012 to 1st quarter 2022 (in million U.S. dollars)
Average monthly active users (MAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022 (in millions)

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