Streaming

Streaming Is Mainstream For Young Adults

For young adults across the United States, television is on the path to extinction while streaming has gotten mainstream. That's according to polling conducted by Pew Research who found that 6 out of 10 young Americans aged 18 to 29 use an online streaming service as their primary means of watching television.

A cable or satellite subscription is the favored method of TV consumption among most other U.S. adults, particularly those in the 50-64 and 65+ age brackets. Among U.S. adults in general, 59 percent primarily watch television over cable or satellite while 28 percent stream and nine percent rely on a digital antenna.

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Share of Americans saying the following is the primary way they watch television

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Share of viewers who use streaming more than traditional TV in the United States in 2017, by age
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Primary method for accessing specific TV content in the United States as of September 2021
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Share of adults watching TV or movies in the United States as of September 2022, by video platform type
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Frequency of watching or streaming TV shows among adults in the United States as of January 2020, by age group
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Share of adults who subscribe to a streaming service in the United States as of May 2020, by age group
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Share of Millennial TV viewers in the United States who use streaming services on any device as of May 2015

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