App usage

These Are Millennials' Must-Have Apps

Millennials in the United States spend nearly 20 hours a week using their smartphones, doing everything from reading news to checking their Facebook feed or sending emails. Within a few years, smartphones have become so deeply engrained in our everyday lives that’s it’s become hard to imagine life without them.

Smartphones wouldn’t be the same without apps though, and so the real question is: which apps are so essential to us that we wouldn’t know what to do without them? According to a recent comScore survey, U.S. millennials consider Amazon the surprising winner in the must-have category. 35 percent of the respondents in a July 2017 survey named the e-commerce giant’s app as one of their three essentials with Gmail and Facebook the less surprising runner-ups.

Description

This chart shows the Top 10 apps considered essential by U.S. millennials.

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Most popular shopping apps among millennials in the United States as of July 2023
Leading smartphone activities done at least once per week among Millennial users in the United States as of October 2022
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Share of millennials who use mobile savings apps when shopping in the United States as of June 2020, by type
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Which apps are the most important to you? (Top 5)
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Average weekly time spent watching TV among Millennials in the United States as of 4th quarter 2016, by age (in minutes)
Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours)

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