Menu
✕

iOS Accounts for Half of Mobile Ad Revenues

Mobile app monetization

A recent study, published by mobile ad server MoPub, serves one possible explanation as to why iOS ads are more expensive then those served to Android devices: they are much more effective. In March 2013, the average click-though rate on iOS devices ranged from 2.5 percent on the iPad to 1.7 percent on the iPhone. The average CTR on Android devices was significantly lower at 1.1 percent (Android phones) and 1.0 percent (tablets).

Description

This chart breaks down mobile ad impressions and mobile ad revenue by device type/mobile platform.

Download Chart
Distribution of in-app advertising revenue worldwide in October 2022, by OS
Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system
Distribution of in-app advertising revenue worldwide in October 2022, by ad format and OS
Distribution of in-app advertising impressions worldwide in October 2022, by OS
Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars)
Mobile advertising spending from 2010 to 2017 (in billions of U.S. dollars)

Related Infographics

Generative AI

Apple

Device usage

25 years of Google

Call of Duty players

Apple's App Store turns 15

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Your contact to the Infographics Newsroom
Data Journalist
felix.richter@statista.com +49 (40) 284 841 557

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information